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Federico Rogelio Yniguez, or
Gif animation of name. "roho" type moves in a wave motion. The gif colors shuffle through a rainbow loop.,
is a Los Angeles-based graphic
designer and art director. You can contact them at roho.unico@gmail.com.

As an independent designer, they work in  design and art direction with clients across the fields of fashion, technology, and music. They are most known for their liminal gradients and atmospheric design sense. They’re often found working on editorial, identity, and worldbuilding design projects that span the realms of printed material and digital epicenters.

Select Clients & Collaborators:
    California State University, Long Beach
    University of Kansas
    Sundae School
    Kali Uchis
    PACSUN
    Chunks
    Spotify
    NPR

Roho is currently working as a freelance designer.

For freelance commissions and inquiries, please reach out via email ~ (’~` ) ~

@roho.ai
roho.unico@gmail.com

Art Direction:
Elli Zacharowitz

Design
Federico Rogelio Yniguez

Disciplines
Advertising
Digital Design
Email Marketing
Motion


✹ PacSun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more, we offer a unique range of product that all youth can express themselves through.


As a graphic design intern for PACSUN, my role was to execute PACSUN’s mission statement through digital content. Specifically, I designed various email campaigns highlighting various categories of clothing from menswear to children. I also developed various ad campaigns for PACSUN that spanned social media and email.

Other duties included participating in team meetings, ideating and collectin graphics for monthly halo presentations, and working closely with the brand’s digital manager, Elli Zacharowitz, to develop motion graphics for PACSUN’s holiday campaigns.

Notable projects: PACSUN’s Black Friday and Cyber Monday campaigns



Cyber Monday campaign for PACSUN. Image shows purple and orange gradient assets on the left and use case scenarios on the right.





📮 Selected Email Campaigns & Close-Ups




👾 Cyber Monday Gradient Explores



Art Direction:
Elli Zacharowitz

Design
Federico Rogelio Yniguez


Disciplines
Advertising
Digital Design
Email Marketing
Motion

✹ PacSun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more, we offer a unique range of product that all youth can express themselves through.


As a graphic design intern for PACSUN, my role was to execute PACSUN’s mission statement through digital content. Specifically, I designed various email campaigns highlighting various categories of clothing from menswear to children. I also developed various ad campaigns for PACSUN that spanned social media and email.

Other duties included participating in team meetings, ideating and collectin graphics for monthly halo presentations, and working closely with the brand’s digital manager, Elli Zacharowitz, to develop motion graphics for PACSUN’s holiday campaigns.

Notable projects: PACSUN’s Black Friday and Cyber Monday campaigns


Cyber Monday campaign for PACSUN. Image shows purple and orange gradient assets on the left and use case scenarios on the right.




📮 Selected Email Campaigns & Close-Ups




👾 Cyber Monday Gradient Explores