Federico “Roho” Yniguez

[SPAM]

roho.unico@gmail.com
@roho.ai

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.

CV

ACLU Freelance Mid-level Graphic Designer

BACK

The American Civil Liberties Union is an American nonprofit organization dedicated to civil rights, founded in 1920. ACLU affiliates are active in all 50 states, Washington, D.C., and Puerto Rico. The ACLU provides legal assistance in cases where it considers civil liberties at risk.

Now more than ever, the ACLU works to combat authoritarianism, illegal federal and state government action, and protect the rights of Americans in this extremely conservative national epoch.

TEAM

Head of Brand: Abdool Corlette

Art Director: Leanne Gan

Design: Federico “Roho “ Yniguez

DESCRIPTION

As a freelance designer, I’ve worked on several different campaigns for the ACLU.

Specifically, I helped establish the visual identity and aesthetic of the ACLU’s Letters to America campaign. Rooted in collage and physical media, Letters to America aims to highlight the difficulties many face as they immigrate to the United States and the stories they carry as they cross the border.

I’ve also worked on several social media and digital projects, such as templates for quotes highlighting immigrant stories and web graphics for each of the ACLU’s primary pages.

I am currently supporting the ACLU team by designing web graphics for action items, social graphics, and developing new visual direction/branding for the ACLU’s several externally-facing campaigns coming in the new year.

Letters to America Select graphics of ethnic/cultural holidays celebrated and acknowledged by GLAAD

Brand guidelines for the ACLU’s “Letters to America” campaign

Social media carousel for one immigrant’s story

Social media quote graphics

Pledge and value statement graphics

Free Speech, Free Country Branding and graphic work for GLAAD’s first Latine Honors - an event meant to uplift and spotlight Latine creatives, artists, and activists in the LGBTQ+ community

Brand guidelines for the ACLU’s “Free Speech, Free Country” campaign

Original pitch graphics created for the campaign. The entire art direction is rooted in Art Deco and extreme shading methods (UNUSED)

Digital advertisements for the campaign with revised graphics and color palette

Anti-anthoritarianism digital ad created in the style of the “Free Speech, Free Country” campaign

Social Graphics ACLU-branded graphics created for online actions/campaigns

Social graphics for an anti-ICE action campaign

Quote collab graphics addressing the Deschutes National Forest Displacement (Right two graphics were unused)

Social graphics for the 2025 Veterans Day campaign

Web Graphics ACLU-branded graphics created for online actions/campaigns

Immigrant quote templates for web