ACLU — Federico "Roho" Yniguez

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.

CV

ACLU Freelance Graphic Designer

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The American Civil Liberties Union is an American nonprofit organization dedicated to civil rights, founded in 1920. ACLU affiliates are active in all 50 states, Washington, D.C., and Puerto Rico. The ACLU provides legal assistance in cases where it considers civil liberties at risk.

LeaderU

2026

“LeaderU” Custom Logo Treatment

TEAM

Design Director: Eric Ziminsky

Art Direction: Federico “Roho” Yniguez

Design: Federico “Roho “ Yniguez

I collaborated with the ACLU to develop a brand and identity system for their internal LeaderU program. The program is designed to develop ACLU affiliates into leaders across the United States.

For this program, I set out to design a system that felt new, modern, and sleek, but also with a sense of nostalgia and play. School supplies were a huge source of inspiration.

Campaign Moodboard and Color Palette

Proposed Social Graphics

Midterm Elections

2026

“Know Your Rights” Campaign Custom Logo Treatment

TEAM

Design Director: Eric Ziminsky

Art Direction: Federico “Roho” Yniguez

Design: Federico “Roho “ Yniguez

The ACLU tasked me with developing multiple branding pitches for an upcoming Midterm Elections campaign. With two distinct slogans: “Know Your Rights” and “Vote Like Your Rights Depend On It,” I designed a suite of logos, merchandise, and social graphics for each potential campaign.

Top to Bottom: Social Graphics, Shirt Mockups, Sticker Mockups with Color Palette

“Vote Like Your Rights Depend On It” Campaign Custom Logo Treatments

Campaign Moodboard and Color Palette

Merch Mockups

Top to Bottom: Social Graphics, Web Graphics

TEAM

Design Director: Eric Ziminsky

Identity: Federico “Roho “ Yniguez

Art Direction: Kathy Chung
Design: Kathy Chung

Reject Authoritarianism Campaign

2025

TEAM

Head of Brand: Abdool Corlette

Manager: Leanne Gan

Art Director: Federico “Roho “ Yniguez

Design: Federico “Roho “ Yniguez

Originally named Free Speech, Free Country, the ACLU’s Reject Authoritarianism campaign focused on urging U.S. citizens to organize and reject the current political climate within the United States of America.

As a freelance designer, I was tasked with researching and designing social graphics for physical and digital ads.

Campaign Moodboard and Color Palette

Original Concept Drafts

Letters to America

2024

TEAM

Head of Brand: Abdool Corlette

Art Direction: Federico “Roho” Yniguez

Design: Federico “Roho “ Yniguez

Letters to America is a digital campaign that highlights the stories of immigrants seeking asylum in the United States of America. The campaign lives under the ACLU’s Border Humanity Project, which is an initiative that seeks to defend the rights of immigrants and asylum seekers coming to the U.S.A.

As a freelance designer, I was tasked with developing a strong brand identity for the project as well as all collateral. Some examples include YouTube thumbnails, social media graphics, advertisements, and a Sundance Festival activation.

YouTube Thumbnails

Social Carousel

Draft Social Graphics