Buds Budding — Federico "Roho" Yniguez

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.

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Buds Budding Freelance Graphic Designer

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Buds Budding a Los Angeles-based floral arrangement brand that focuses on providing experiential floral services for special events and weddings.

I was approached by Rebecca Engelhardt to reimagine her floral arrangement brand, Buds Budding, from the ground up. The brand historically is inspired by ‘70s cartoons and character design, which was a key jumping off point for the redesign. After speaking with the client, I realized there was a strong emphasis on elevating the brand into something serious and high-end without losing whimsy.

This redesign references several key ‘60s and ‘70s design movements, such as psychedelic art. Famous type designers of the era, such as Herb Lubalin and Tom Carnese, were key references to help the design capture whimsy, elegance, and form.

Key References Board