Federico “Roho” Yniguez

[SPAM]
roho.unico@gmail.com
@roho.psd
are.na

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.



CV

GLAAD Mid-level Graphic Designer
BACK
Founded in 1985, GLAAD is a nonprofit organization dedicated to LGBTQ advocacy and cultural change. They work to ensure fair, accurate, and inclusive representation and create national and local programs that advance LGBTQ acceptance.

Serving as a storyteller, media force, resource, and advocate, GLAAD tackles tough issues and provokes dialogue so that authentic LGBTQ stories are seen, heard, and actualized.

TEAM

Creative Director/Brand Director: Elizabeth Fernandez (Formerly: Crystal Stratford)
Art Direction: Elizabeth Fernandez & Federico “Roho” Yniguez (Formerly: Crystal Stratford)
Design: Federico “Roho “ Yniguez

Special thanks to Senior Designers, Nora Molinaro & Kailyn Neidetcher
 DESCRIPTION

As a mid-level designer, I’m currently working on several internal and external-facing projects for GLAAD.

Fresh off a complete redesign and brand repositioning, GLAAD’s new aesthetic is rooted in modern, youthful design. As part of the creative team, I’ve worked on several internal projects, including supporting the 36th GLAAD Media Awards and conducting surveys to develop new solutions for GLAAD’s ever-evolving social media presence.

While the creative team at GLAAD is small, our systems-based approach has proven successful in furthering GLAAD’s mission time and time again.

SUB-BRAND: 2026 GLAAD I Found You Branding and graphic work for GLAAD’s first Latine Honors - an event meant to uplift and spotlight Latine creatives, artists, and activists in the LGBTQ+ community
In the face of so much hate, the Communications department at GLAAD thought it would be good to start a campaign highlighting happily married individuals in the community.

With that in mind, I was tasked with developing branding for the campaign across all channels. Specifically, I gathered inspiration to establish key references and art direction for the entire campaign. From there, I developed a custom identity mark for the sub-brand that embodied touch, closeness, and intimacy. 

Other extensions of the project include background illustrations and Canva social templates. Specifically, the Canva social templates embodied the idea of a picture frame to add warmth and context to the campaign.
2025 Holiday Graphics Select graphics for ethnic/cultural holidays celebrated by GLAAD on social media
SUB-BRAND: 2025 Latine Honors Branding and graphic work for GLAAD’s first Latine Honors - an event meant to uplift and spotlight Latine creatives, artists, and activists in the LGBTQ+ community
Social media assets created for Instagram to announce the event programming
L to R: Save the Date, Signage, Web Headers
SUB-BRAND: Weather Watch Custom illustrations, and identity work for a news and rapid response initiative/campaign that tracks anti-LGBTQ news in 2025
Art direction for this project was rooted in 70s-90s cartoon specials, CRT television sets, and moody dreamscapes
Preliminary logo explorations for the original project title, GLAAD Weather Channel. A heavy emphasis on 70s and 80s type styling
A second 3D direction. Focused on weather forecasting graphics shown on a greenscreen
2025 Pride Campaign Select social assets developed to celebrate and educate LGBTQ people and their allies2024 BiWeek Campaign

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