GLAAD — Federico "Roho" Yniguez

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.

CV

GLAAD Mid-level Graphic Designer

BACK

Founded in 1985, GLAAD is a nonprofit organization dedicated to LGBTQ advocacy and cultural change. They work to ensure fair, accurate, and inclusive representation and create national and local programs that advance LGBTQ acceptance.

TEAM

Creative Director/Brand Director: Elizabeth Fernandez (Previous: Crystal Stratford)

Art Direction: Elizabeth Fernandez & Federico “Roho” Yniguez (Previous: Crystal Stratford)

Design: Federico “Roho “ Yniguez

Special thanks to Senior Designers, Nora Molinaro & Kailyn Neidetcher

37th GLAAD Media Awards

2026

This year, the Creative Studio at GLAAD was tasked with developing a new and robust look for the 37th GLAAD Media Awards. With a strong emphasis on classic award show motifs and style, the award show has been reimagined as an event that stands the test of time and brings GLAAD into the same spotlight as other prestigious award shows.

As lead designer, I touched all facets of the project from helping the creative director with research and art direction to designing social, print, and web graphics. I primarily designed printed and social assets, such as directional signage, step & repeats, and nomination announcements, but those initial graphics were used to create all motion animations.

Winner Hero Loop by Warm & Fuzzy

Winner Graphics

Honoree Graphic

Motion Countdown Graphic (Intro Animation by Warm & Fuzzy)

Motion Announcement Graphic

Latin Honors

2025 & 2026

In 2025, GLAAD hosted it’s first Latine Honors event in celebration of Latine LGBTQ leaders and allies who are reshaping their industries with authenticity and artistry. In 2026, the event was later renamed as Latin Honors.

As lead designer, I worked extensively on social, print, and web graphics for the event. I also assisted in establishing the overall creative direction for the event.

Original logo for Latine Honors event (2025)

From L to R: Host Graphic (2026), Host Graphic (2025), Formal Invitation (2026), Formal Invitation (2025)

From L to R: Directional Signage (2026), Step & Repeat (2026)

L to R: Stage with logo, Vinyl wall with custom designs

Spirit Day

2026

Reimagined Spirit Day 2026 Logo

Coinciding with GLAAD’ 40th Anniversary, the Creative Studio was tasked with reimagining GLAAD’s Spirit Day logo. While still classic, the new logo brings both energy and modernism to the decade-long anti-bullying campaign.

As lead designer, I designed the entirety of 2025’s Spirit Day identity system.

Pride

2025 & 2026

Pride is a major initiative at GLAAD with a focus on fundraising and advocating for equality for the LGBTQ community.

For Pride 2025 and Pride 2026, I was tasked with establishing a logo system for all future Pride months. The final product included a logo with custom features to compliment the GLAAD brand ecosystem.

Aside from identity work, I also aided in designing graphics for social and redesigned GLAAD’s Pride and Progress event to match our current brand guidelines.

The main logo for GLAAD’s yearly Pride celebrations (Date is changed every year)

Social media graphics from various sub-campaigns (2025)

L to R: Save the Date, Custom Logo Hero, and Step and Repeat for “Pride and Progress Nashville”