Federico “Roho” Yniguez

[SPAM]

roho.unico@gmail.com
@roho.ai

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.

CV

Trans Studies at the Commons Freelance Graphic Designer

BACK

Creating a network of interdisciplinary engagement, the Trans Studies Initiative includes coursework, a lecture series, a fellowship program, community grants, and the publication of TSQ: Transgender Studies Quarterly.

With support from the Mellon Foundation, Trans Studies at the Commons (TSC) is a fellowship and community grant program that pushes our work beyond KU. Starting in Fall 2024, our first cohort will convene to think through issues of "trans theory."

Through the Trans Studies at the Commons Fellowship, community grants, WGSS curriculum, and the publication of Transgender Studies Quarterly, we are building an interdisciplinary, community-engaged program for Trans Studies to flourish.

TEAM

Director: Abraham Weil

Design: Federico “Roho “ Yniguez

DESCRIPTION

As a freelance graphic designer, I was tasked with researching and developing identity guidelines for Kansas University’s trans studies initiative, Trans Studies at the Commons.

These guidelines culminated in the creation of a brand book, social media assets, and a cohort pamphlet for 2024.

Brand Guidelines Trans Studies at the Commons explainer to reference for all things brand

Identity Design A summary of all Trans Studies at the Commons logos, marks, etc.

The TSC icon is based on the boneset plant, native to Kansas, Missouri. The entire identity system refers heavily to Kansas’ ecology and ecosystems.

There is a strict de-emphasis on the body/human-form to recontextualize trans identity with relation to nature.

To the left is the icon in all possible brand colors, excluding black and white.

Backgrounds Graphics developed for collateral

To the left: Custom photo treatments and backgrounds created from photography for future graphics.

2024 Cohort Pamphlet

A 2024 pamphlet that was developed to highlight that year’s Trans Studies at the Commons cohort. The full brand system is at play