Federico “Roho” Yniguez

[SPAM]

roho.unico@gmail.com
@roho.psd
are.na

LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.

CV

Trans Studies Quarterly Freelance Graphic Designer

BACK

TSQ: Transgender Studies Quarterly is a high-profile venue for innovative research and scholarship that contests the objectification, pathologization, and exoticization of transgender lives. As an academic journal, it publishes interdisciplinary work that explores the diversity of gender, sex, sexuality, embodiment, and identity in ways that have not been adequately addressed by feminist and queer scholarship.

TEAM

Director: Abraham Weil

Co-Director: Arlowe Clementine

Design: Federico “Roho “ Yniguez

DESCRIPTION

As a freelance graphic designer, I was tasked with developing and creating a brand system for the TSQ* brand. While the publication of the journal is handled internally, I made a guide that spans social media and physical collateral.

Rooted in trans* studies ideology, the brand ethos can be broken down into two key concepts: fluidity/motion/liminal space vs transness as being mechanical/cybernetic. These concepts are found in Gilles Deleuze, Félix Guattari, Susan Stryker, and Matt Fournier’s work and their understanding of “trans*”.

In practice, the brand manifests itself as gradients confined to a grid. Each graphic and asset is ever-changing but accessible and mechanical at the same time.

Brand Guidelines Trans Studies at the Commons explainer to reference for all things brand

Social Media Select templates developed for Trans Studies at the Commons

Early Concepts Social graphics and type-work created before the TSQ* social guidelines were solidified

Focused on slight moments of tension through overlapping elements and type mixing.