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GLAAD
As a mid-level designer, I’m currently working on several internal and external-facing projects for GLAAD.

Freshly off the heels of a complete redesign and brand repositioning, GLAAD’s new aesthetic is rooted in modern and minimalist design. As part of the creative team, I’ve worked on several internal projects, including providing support for the 36th GLAAD Media Awards and conducting surveys to develop new solutions for GLAAD’s ever-evolving social media presence.

While the creative team at GLAAD is small, our systems-based approach has proven successful in furthering GLAAD’s mission time and time again.

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ACLU
As a freelance designer, I’ve worked on several different campaigns for the ACLU.

AVAILABLE UPON REQUEST

Trans Studies at the Commons
As a freelance graphic designer, I was tasked with researching and developing brand guidelines for Kansas University’s trans studies initiative, Trans Studies at the Commons.

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Chunks
As a junior designer for the brand, I was tasked with maintaining, updating, and designing all design collateral for Chunks. As the brand’s first in-house designer, I led an initiative to redesign and standardize Chunks’ graphic offerings in collaboration with the rest of the team.

The brand’s product offering is heavily rooted in the late 90s to early 2000s aesthetic. With this in mind, I developed a branding system that refreshed the original brand into a malleable entity. The culminating system is rooted in the product journey, specifically stretching type, delicious gradients, and bold outlines to mimic the acetate chunks used in production.

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Federico “Roho” Yniguez

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