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Federico Rogelio Yniguez, or
Gif animation of name. "roho" type moves in a wave motion. The gif colors shuffle through a rainbow loop.,
is a Los Angeles-based graphic
designer and art director. You can contact them at roho.unico@gmail.com.

As an independent designer, they work in  design and art direction with clients across the fields of fashion, technology, and music. They are most known for their liminal gradients and atmospheric design sense. They’re often found working on editorial, identity, and worldbuilding design projects that span the realms of printed material and digital epicenters.

Select Clients & Collaborators:
    California State University, Long Beach
    Fundacion Vida (Kali Uchis)
    University of Kansas
    Sundae School
    PACSUN
    Chunks
    NPR

Roho is currently working as a Junior Graphic Designer @ Ralph.

For freelance commissions and inquiries, please reach out via email ~ (’~` ) ~

@roho.ai
roho.unico@gmail.com

Chunks

✿    Branding, Motion Graphics, Social Media

/01/



Chunks︎︎︎

✹ Social media, motion, packaging and more for Chunks.shop

As JGD, I am responsible for crafting, cultivating, and collecting graphic for Chunks. Working under the Brand Director and owner specifically, these graphics are a sample of the Chunks brand and its fixtures.

Position: Jr. Graphic Designer
Year: Ongoing


  Branding

/02/



Reykjavik On Film*

✹ Branding consultation for Reykjavik On Film, an international film studio and personal practice.

As a freelance graphic designer, I was responsible for curating and execulting the identity design of Reykjavik On Film. Working closely with the owner of the brand, I developed a comprehensive brand guide that includes logo treatment, color palette + usage, potential applications, and more.

*Select Slides Shown

Position: Freelance Graphic Designer
Year: 2023


  Branding, Social Media, Web Design

/02/


FWB︎︎︎

✹ Branding consultation services and web/digital graphics for Friends With Benefits (FWB).

As freelance designer, I am responsible for creating graphics and systems for FWB’s 2023 festival.

Position: Freelance Digital Designer
Year: 2023


  Advertising, Email Marketing, Motion Graphics

/03/



PACSUN︎︎︎


✹ Email marketing and social media designs in conjunction with PacSun’s e-commerce initiatives.

Working in an immersive corporate design environment, I developed several emails and social media collateral for promotional purposes. As an intern, I also worked closely with the Digital Design Manager and the rest of the design marketing team on Pacsun’s 2022 Cyber Monday campaign. Together we created several gradient and motion assets for the campaign.


Position: Graphic Design Intern
Year: 2022


    Art Direction, Editorial Design, Motion Graphics, Social Media

/04/



Cruising The Capacious: Virtual Dispatches & Thought Experiments

✹ Social media, motion, and editorial collateral for the Women’s, Gender, and Sexuality Studies Department @CSULB.

Working as co-director, art director, and designer, these graphics were part of a one-off event, known as Cruising The Capacious. This event was a Trans* Studies symposium meant to cruise the capacious nature of trans* and all of its temporalities.

**Motion Graphics here

Client: California State University, Long Beach (CSULB)
Position: Lead Graphic Designer, Art Director, and Co-Director
Year: 2022


    Branding, Custom Typography, Motion Graphics, Social Media

/05/


Lite Year

✹ Social media, email, and motion graphics for Lite Year, an apparel start-up located in Los Angeles. Branding consultation services, 2D CAD development, and tech pack creation also provided.

Working as an intern, these graphics were developed to showcase Lite Year’s new and old products. These designs tap into the minimal aesthetics previously established by the brand. Influences include Maison Margiela, Comme des Garcons, Stussy, Dieter Rams, and mid-century modern architecture.

Position: Intern
Year: 2022


    Social Media

/06/

Fundacion Vida


Social media collateral for Fundacion Vida, a non-profit organization that aims to educate people about social justice issues around the world. The organization’s mission statement is clear, “invested in healing, uplifting, & informing. estamos para servirle 🌱

I worked closely with the manager of the non-profit, who communicated the social media designs to the CEO, Kali Uchis. From extablishing a consistent aesthetic system to research, I provided comprehensive services for the non-profit to reinvigorate itself.

Position: Freelance Designer
Year: 2021


    Art Direction, Cover Art, Social Media, Apparel

/07/

Radio Silence


✹ Social media, merchandise, and cover art designs for Radio Silence, an independent record label. This company’s mission statement places artists at the forefront, specifically priding themselves on putting the power back into the artists hands.

During my time at Radio Silence, I worked directly with the CEO of the record label to produce social media graphics. Merchandise and cover art designs were sparingly assigned to me. These other designs were primarily used for apparel and playlisting purposes.

Position: Graphic Design Intern (emphasis on social media)
Year: 2021-2022


    Custom Typography

/08/

Masthead for Roho x Sundae School collaboration project. Image content: A white background with Sundae School's lowercase logo in the middle. A scribble smiley face and flowers are above the type.

Sundae School


*Available upon request

Client: Sundae School
Position: Freelance Designer
Year: 2021