Friends With Benefits is a new kind of social network made up of creatives and builders who believe in the promise of a better internet.
While at Friends With Benefits, I worked primarily on the brand’s music event FWBFest.
With a robust branding system already in place, my job was to adapt graphics specifically for this particular event. In collaboration with FWB’s in-house team, I worked on graphics for web, print, and social media.
Rooted in fae culture, a return to the woods, and Idyllwild aesthetics, graphics for this campaign mix AI, nature, and technology to create a cohesive story across all brand channels.