Federico ‘Roho’ Yniguez


Chunks | Branding | PacSun | Cruising the Capacious | Friends With Benefits | Fundacion Vida | Lite Year


LA-based graphic designer. Currently freelancing for a variety of clients. Multifaceted, typographically-led and world-building-centered.
roho.unico@gmail.com        @roho.ai        Are.na

Friends With Benefits is a new kind of social network made up of creatives and builders who believe in the promise of a better internet.

While at Friends With Benefits, I worked primarily on the brand’s music event FWBFest.

With a robust branding system already in place, my job was to adapt graphics specifically for this particular event. In collaboration with FWB’s in-house team, I worked on graphics for web, print, and social media.

Rooted in fae culture, a return to the woods, and Idyllwild aesthetics, graphics for this campaign mix AI, nature, and technology to create a cohesive story across all brand channels.