Federico ‘Roho’ Yniguez

SELECT WORK

Chunks | ROF | Petal Pleasure | PacSun | Cruising the Capacious | Friends With Benefits | Fundacion Vida | Lite Year | Golgi Body  

BIO

LA-based graphic designer. Currently freelancing for a variety of clients. Multifaceted, typographically-led and world-building-centered.
roho.unico@gmail.com        @roho.ai        Are.na
[SPAM]

Golgi or Golgi Body is an experimental brand developed through exploring type forms. Microbial and malleable, the brand’s name sake is the golgi apparatus found in human cells.

With a microbial influence in mind, this project features three typefaces, Cheee, ABC Maxi Round, and Monarcha. Each typeface is from a different category (display, mono, serif, etc) to create ready-to-wear fashion pieces. A key restriction with this project was to maintain the letterforms while still pushing the boundaries of what type can do.

This project was heavily influenced by Y2K aesthetics but more importantly is meant to take the fashion of the early ‘90s readapt it for modern-day usage. This is known as Y2K21, a revival of the past within the confines of the future.

Above: A branded lookbook for Golgi.
Editorial Illustrations
Above:  Custom photo illustrations used to demonstrate the brand’s art direction and styling.  Golgi taps into neo-Y2K aesthetics to create a futuristic look. Key brand ambassadors or collaborators would be Kali Uchis, Tanerélle, Chloe Bailey, and New Jeans.
Identity Work
Above: Type explorations.