Federico ‘Roho’ Yniguez


Chunks | Branding | PacSun | Cruising the Capacious | Friends With Benefits | Fundacion Vida | Lite Year


LA-based graphic designer. Currently freelancing for a variety of clients. Multifaceted, typographically-led and world-building-centered.
roho.unico@gmail.com        @roho.ai        Are.na

Fundacion Vida is a non-profit organization founded by Kali Uchis that focuses on uplifting Latinx individuals in the USA and Latin America.

Invested in healing, uplifting, and informing. Estamos para servirle” - Kali Uchis

As freelance designer for Fundacion Vida, I was tasked with creating a single brand aesthetic and creating graphics.

Tasked with designing a visually pleasing design aesthetic, I worked with a team of designers and researchers to create infographics on current events in Latin America. Diving into Y2K, colorful, gradient aesthetics to match the founder’s energy, this project was meant to deliver information easily but intentionally.
Ethiopia CampaignHaiti CampaignAfghanistan Campaign