Federico ‘Roho’ Yniguez

SELECT WORK

Chunks | Branding | PacSun | Cruising the Capacious | Friends With Benefits | Fundacion Vida | Lite Year

BIO

LA-based graphic designer. Currently freelancing for a variety of clients. Multifaceted, typographically-led and world-building-centered.
roho.unico@gmail.com        @roho.ai        Are.na
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Cruising the Capacious was a virtual trans* studies symposium held in 2022 for CSULB’s Women’s, Gender, and Sexuality Studies department that examined the teachings of bell hooks and Lauren Berlant.

As freelance graphic designer and co-director of the symposium, I was tasked with creating, maintaining, and designing all graphics for the event.

Influenced by Matt Fournier’s “Line of Flight,” the design language for the event was meant to evoke the sensation of moving through a shared space. Abstract gradients were created, like several worlds or nebula. This contrasted with rigid typography was meant to create a system of design elements that evolved along with the event itself.

Inspired by Matt Fournier’s Line Of Flight and Rorschach paintings, and Swiss typography, the brand identity for Cruising the Capacious leans psychedelic, referencing an event based in philosophy and thought.
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