Federico ‘Roho’ Yniguez


Chunks | Branding | PacSun | Cruising the Capacious | Friends With Benefits | Fundacion Vida | Lite Year


LA-based graphic designer. Currently freelancing for a variety of clients. Multifaceted, typographically-led and world-building-centered.
roho.unico@gmail.com        @roho.ai        Are.na

Lite Year is creative collaboration between Andy Enness and Yuri Sin. With quality at the forefront, Lite Year is a small clothing brand with a “made to order” mentality at the forefront.

Although specialising in graphic design, I was a general intern, which meant that I worked on everything from shipping packages to designing mailers and campaign collateral. The internship culminated in a branding project that explored identity design. With a heavy emphasis on research, this project was meant to capture the essence of Lite Year for the  imminent rebrand the business would face in late 2022.

The brand is not only influenced by Comme des Garçons,  Dieter Rams, and Helmut Lang, but also the bi-coastal mentalities of its co-founders.
Social Media
As an intern at Lite Year, one of my responsibilities included curating and designing content for their social media feeds. Inspired by mid-century modern design genius, the typography system leans towards grids and blocks of type to build a minimal but informational look.
Identity Work
Above: Custom logotype explorations for Lite Year. Referential of 80s and 90s design aesthetics, these logotypes are characterized as structured yet lively. Heavily influenced by Dieter Rams’ minimal, yet futuristic brand offerings and original Esprit type work.