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╰(*´︶`*)╯Listen with me!╰(*´︶`*)╯Listen with me!

Federico Rogelio Yniguez, or
Gif animation of name. "roho" type moves in a wave motion. The gif colors shuffle through a rainbow loop.,
is a Los Angeles-based graphic
designer and art director. You can contact them at roho.unico@gmail.com.

As an independent designer, they work in  design and art direction with clients across the fields of fashion, technology, and music. They are most known for their liminal gradients and atmospheric design sense. They’re often found working on editorial, identity, and worldbuilding design projects that span the realms of printed material and digital epicenters.

Select Clients & Collaborators:
    California State University, Long Beach
    Fundacion Vida (Kali Uchis)
    University of Kansas
    Sundae School
    PACSUN
    Chunks
    NPR

Roho is currently working as a Junior Graphic Designer @ Ralph.

For freelance commissions and inquiries, please reach out via email ~ (’～` ) ~

@roho.ai
roho.unico@gmail.com

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Federico Yniguez


Los Angeles-based graphic designer. Currently working as a Junior Graphic Designer at Chunks. Primarily working with visual identity, publication/editorial, and digital design media. Multifaceted, typographically-led and worldbuilding-centered.

Please call me Roho︎

For freelance/collaboration inquiries, please reach out via email.

︎︎︎roho.unico@gmail.com
︎︎︎Instagram
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✿    Art Direction, Branding, Editorial, Illustration

/01/

Lookbook/magazine for layouts for a fictitious branded named "Golgi Body."

Golgi Body︎︎︎


This experimental fashion brand was developed with the experiential aspects of typography in mind. Golgi, is mainly influenced by the often bulbous but structured forms we see in cells. With that in mind, this project features three typefaces, Cheee, ABC Maxi Round, and Monarcha, to develop ready-to-wear fashion pieces. The structures and textures are all reflective of the typefaces. A ket restriction with this project was to maintain the letterforms while still pushing the boundaries of what type can do.

This project was heavily influenced by Y2K aesthetics but more importantly is meant to take the fashion of the early ‘90s readapt it for modern-day usage. This is known as Y2K21, a revival of the past within the confines of the future.

Year: 2021


✿    Custom Typography, Editorial

/02/

Image of fictitious album artwork for Lady Gaga's "Chromatica" album. The album artwork features Lady Gaga from her Paper Magazine shoot with graphic adornments, icons, and shapes surrounding the main image. Image of a spread from the album packaging. The spread is for Lady Gaga's "Rain on Me Single." Type flanks the main image, which is a crying pink and blue eye, as the title type is featured at the bottom of the spread. Lyric book spread for Lady Gaga's song "Enigma" from her "Chromatica" album. Left page: A chrome Lady Gaga squatting as metallic droplets swoop in the top left corner of the page. Right: "Enigma" title at the top of the page with 3 columns of lyrics. Fictitious lyric book spread from Lady Gaga's "Chromatica" album. Left: Image of airbrushed mouths and metallic gorilla teeth spread 3/4 of the spread. Remaining space is filled with two columns of lyrics for Lady Gaga's song "Babylon." Bottom: "Babylon" in caps on the left / Track number and production credits on the right. Gif of "Chromatica" lyric book spreads.

Chromatica Lyric Book︎︎︎

✹ "Everyone has a world of Chromatica within them — your challenge is to bring yours to life." - Lady Gaga


From stan to artist, Lady Gaga’s music has molded my creative expression for eight years. This project combined my newfound passions for custom typography and acid graphics.

Goals: Develop an avant-garde version of Lady Gaga’s Chromatica album artwork. From lyric book to packaging, this redesign is a full circle moment for me.
Year: 2020


✿    Custom Typography, Motion Graphics

/03/

Artwork for a Spotify playlist. Bottom left: "Y2K" written in chrome type. Image of the artist Saweetie wearing red with a stark white halo effect. Lower right: "Winter 2021" written along with "Hazlo Mejor" tagline and "roho.xyz" link. Artwork for a Spotify playlist. Bottom left: "Y2K" written in chrome type. Image of the artist Kali Uchis wearing wearing with a stark white halo effect. Lower right: "Fall 2021" written along with "Hazlo Mejor" tagline and "roho.xyz" link. Artwork for a Spotify playlist. Bottom left: "Y2K" written in chrome type. Image of the artist Tanerelle wearing baby blue with a stark white halo effect. Lower right: "Summer 2021" written along with "Hazlo Mejor" tagline and "roho.xyz" link. Chloe Bailey design for her album "Ungodly Hour." Image features Chloe Bailey to the right with the tag line "I'm in my Bag" to the left. Lower left features key quotes from her interview whereas the lower right features an image of her bag. Cover artwork for Megan Thee Stallion's "Make it Hot" album. Description: Megan Thee Stallion on a white motorcycle with "Make it Hot" text behind her. The text features an orange chrome finish. Cover artwork for Doja Cat's song "Cyber Sex." Doja Cat is in the middle wearing a black latex outfit with spikes. Surrounding her are video game-esque graphics that include song lyrics (left), artist name (top), and song title (bottom). Fictitious merchandise artwork for Kali Uchis's 2019 merchandise. Image: Large image of Kali Uchis with flames and spheres in the background. Two smaller tour images are in front of the title type "Kali Uchis." Fictitious alcohol bottle design. In the center of the image, there is a 1800 tequila bottle. The label on the bottle reads"Luz Mala" in chrome type. Another label is shown below that displays a graphic rendition of an agave plant next to some type. The back of the bottle is silver with a Mayan-inspired swirl pattern embossed. Custom typography spelling out "Kali Uchis." Type is '70s inspired and feature an aqua blue gradient. Image: Kali Uchis wearing blue sunglasses and emerging from a pool with type in front of her. Custom typography graphic. "SZA" written in neo-Y2K outlined type. Background: SZA from a magazine shoot. Some lens flares are layered onto of her and the overal image is red, orange, and brown toned. Custom typography graphic. "Tatum" written in neo-Y2K outlined type. Background is of red-toned barbed wire. Custom typography graphic. "Roho" written in neo-Y2K outlined type. Background displays of a blue-toned 3D flower.


After years of designing conventional work, I decided I needed to play and experiement to develop new styles and skills. Here are my experimentations with custom typography, motion graphics, cover art, and more.

Year: Ongoing


✿    3D Graphics, Custom Typography, Merchandise

/04/

Mejor.Design "Y2K Sticker Pack" drop asset. This graphic displays Mejor's metallic "M" sticker, flower sticker, and name sticker. All three stickers are shooting out from the middle with a frame surrounding the edge of the graphic. Gif featuring a metallic Y2K-inspired "M" with spheres orbiting around it. Background is a white to purple gradient. An Instagram graphic highlighting Mejor's Y2K sticker pack product. In the middle, there is a gold Y2K "M" in space. The type in the upper left corner reads" Let's escape the present, to the future." An Instagram graphic highlighting Mejor's Y2K sticker pack product. In the middle, there is a gold Y2K "M" in space. The type in the upper left corner reads" Let's escape the present, to the future." This is an animated gif where the spheres surrounding the "M" orbit around before landing on the final still image. 3D model of a squiggly "M." The final render shows the "M" with green hair. The model is on top of a purple plane and background. Teaser graphic for Mejor.Design. Features three Mejor flowers in blue and orange colorways. A white frame is at the edge of the graphic. Small text leading the viewer to the Mejor shop and @roho.ai on Instagram are shown in the bottom left corner. Revised Mejor.Design logo. 3D graphic of a magenta Mejor "M" logo design. Background is a rushing perspective shot in turquoise. An Instagram graphic highlighting Mejor's New Year's print product. In the middle, there is a gold Y2K "M" in space. The type in the upper left corner reads" Let's escape the present, to the future." Mejor institute social media post. This graphic was meant to promote the ideologies behind my project "Mejor.Design." Image content: A club edifice is shown with Y2K inspired architecture. To the left, a bulbous logo of "Mejor" and the type "Mejor Institute" are shown above a large section of text. The text goes into the lore of Mejor.Design and the world built around it. This graphic is mainly dark blue and red. Mejor institute social media post. This graphic was meant to promote the ideologies behind my project "Mejor.Design." Image content: A club edifice is shown with Y2K inspired architecture. To the left, a bulbous logo of "Mejor" and the type "Mejor Institute" are shown above a large section of text. The text goes into the lore of Mejor.Design and the world built around it. This graphic is mainly yellow and aqua blue. Mejor institute social media post. This graphic was meant to promote the ideologies behind my project "Mejor.Design." Image content: A club edifice is shown with Y2K inspired architecture. To the left, a bulbous logo of "Mejor" and the type "Mejor Institute" are shown above a large section of text. The text goes into the lore of Mejor.Design and the world built around it. This graphic is mainly slate blue and pink. Announcement graphic for Mejor's new logo design. Graphic is a custom-lettered "M" with a blue and black gradient color. Background is black with a white frame lining the edge. In the lower left corner, there is copy leading the viewer to @roho.ai on Instagram and also the Etsy.com shop.

Mejor.Design︎︎︎

✹ “Being misunderstood is one of the most frustrating feelings in the world” - Kali Uchis

This project is a love letter to my culture and interests. An entrpeneurial endeavor that hopefully will become something huge.

Goals: Mejor is an artistic brand that is meant to tap into the nostaligia and futurism of Y2K aesthetics and acid graphix design. This brand is born from and for Gen-Z. In this world, saturated colors and metal textures mix with sans-serif/custom typography to connect the past and future.

Year: Ongoing (Some elements are WIP)

✿    Advertising, Branding

/05/

A set of three posters for a fictitious Guggenheim Museum, NY campaign. Image: First poster features photography from "Implicit Tensions: Mapplethorpe." Second poster features works from "The Untold Story: Basquiat." The final poster includes imagery from "Life is Cheap: Anicka." Fictitious ticket design for "Implicit Tensions: Mapplethorpe," an exhibition at the Solomon R. Guggenheim Museum. Gif showcasing exhibit posters at the Guggenhiem Museum in New York City. These are the same posters described in the first image of this set.


Guggenheim Museum


Known for its stunning architecture, the Solomon R. Guggenheim Museum is a symbol of modernity in New York City. Featuring some of the world's cutting edge artists, the museum is forward thinking in design and appearance. To embody the structural genius of Frank Lloyd Wright, architect of the Guggenheim, this project focuses on simple geometric forms and typography.

The artwork of each exhibition is handpicked to convey the strinking features of each artist. By placing the art at the forefront of this system, the entire project becomes modern and minimal.

Year: 2018


✿    Editorial, Experimental Typesetting, Illustration

/06/

A type specimen for the typeface Plantin. Image content: A gif file scrolling through various spreads from the Plantin type specimen book. There are spreads showing the cover, table of contents, alphabet, special glyphs and characters, chess history, player history, typeface development, comparisons to Times New Roman, and finally it's connection to the Netflix series "The Queen's Gambit."


Type Specimen: Plantin

✹ A playbook designed to showcase the classic stylings of Plantin, one of the most influential old-style typefaces.


This playbook/type specimen book is meant to advertise Plantin as a modern, yet classic, typeface that is versatile. Plantin’s classic form and pose has made it a workhorse font for generations. While normally used in editorial design, Plantin has also crossed over into mainstream media.

“As an homage, this speciman uses the vintage images of chess and classic printing styles to call out Plantin’s unconquerable strengths.”


Year: 2021


✿    Custom Typography, Experimental Typesetting

/07/

A still image of a poster design. Image content: A yellow-toned desaturated background is featured with the following copy "Oh no! I left my Meta Birkin @ home." "Oh no! I left my" is shown at the top of the poster, "Meta Birkin" is at the bottom along with "@ home." In the middle, a blurred silhouette of an Hermes Birkin bag is show with a white question mark and small pixel flowers surrounding it. A bitmap grid is also placed over the entire graphic.

Experimental Poster Series


In a similar fashion to my custom typography work, these posters are a series of exercises. Each poster, whether it be through illustration or custom typography, tries to explore the boundaries of visual communication. These posters can be anything from event communications to pure artistic expression to tongue-in-cheek references to pop culture.

Year: Ongoing


✿    Identity, Packaging

/08/


Veneficium: Premium Tree Germination Kits


This project consists of three individual tree kits and spell cards. Spells are based on the category and  type of tree. Later expansions might feature seed packets or spell books to collect the spells from each kit.

Goals: Accurately represent witchcraft without tokenizing or exaggerating it. Develop packaging that is aware of tradition but also new.
Core values: Honest, accurate, clean. A brand and packaging company that is not afraid of its past.
Year: 2019