roho.unico@gmail.com
@roho.psd


LA-based designer. Exploring the ether at GLAAD, the world’s largest LGBTQ non-profit. Multifaceted, typographically-led, and world-building-centered.



CV

CHUNKS Junior Graphic Designer & Freelance Graphic Designer

Chunks is a fun, colorful hair accessory company that started in Tiffany Ju's basement in 2019 and has become a cult favorite leader in the category, and is based in Seattle, WA. Proudly and responsibly made in Jinhua, China.

TEAM

Brand Director: Lupe Tanus Revilla
Product Designer: Shannon Hobbs
Social Media: Tasha Diaz
Design: Federico “Roho “ Yniguez

DESCRIPTION

As a junior designer for the brand, I was tasked with maintaining, updating, and designing all design collateral for Chunks. As the brand’s first in-house designer, I led an initiative to redesign and standardize Chunks’ graphic offerings in collaboration with the rest of the team.

The brand’s product offering is heavily rooted in the late 90s to early 2000s aesthetic. With this in mind, I developed a branding system that refreshed the original brand into a malleable entity. The culminating system is rooted in the product journey, specifically stretching type, delicious gradients, and bold outlines to mimic the acetate chunks used in production.



Brand Overview A summary of the full (2022-2024) Chunks world - a brand system designed to be delicious and malleable
Paid Digital Adverts
Collages of digital ads developed to promote the Chunks product line
Packaging
Select packaging pieces for Chunks, including tin covers and pack cards. All packaging projects for Chunks were done with a huge emphasis on “play
Email Marketing Social Media
Various examples of social collateral created for Instagram

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