Federico ‘Roho’ Yniguez


Chunks | ROF | Petal Pleasure | PacSun | Cruising the Capacious | Friends With Benefits | Fundacion Vida | Lite Year | Golgi Body  


LA-based graphic designer. Currently freelancing for a variety of clients. Multifaceted, typographically-led and world-building-centered.
roho.unico@gmail.com        @roho.ai        Are.na

TSQ: Transgender Studies Quarterly is a high-profile venue for innovative research and scholarship that contests the objectification, pathologization, and exoticization of transgender lives. As an academic journal, it publishes interdisciplinary work that explores the diversity of gender, sex, sexuality, embodiment, and identity in ways that have not been adequately addressed by feminist and queer scholarship.

As freelance graphic designer, I was tasked with directing and creating a brand system for the TSQ* brand at large. While the publication of the journal is handled internally, I was created a guide that spans social media and physical collateral.

Rooted in trans* studies ideology, the brand ethos can be broken down into two key concepts: fluidity/motion/liminal space vs transness as being mechanical/cybernetic. These concepts are found in Gilles Deleuze, Félix Guattari, Susan Stryker, and Matt Fournier’s work and their understanding of “trans*”.

In practice, the brand manifests itself as gradients confined to a grid. Each graphic and asset is ever-changing but accessible and mechanical at the same time.

A summary of the full TSQ: Transgender Studies Quarterly world - a brand system designed to be malleable, yet rigid and accessible.
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