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Federico Rogelio Yniguez, or
Gif animation of name. "roho" type moves in a wave motion. The gif colors shuffle through a rainbow loop.,
is a Los Angeles-based graphic
designer and art director. You can contact them at roho.unico@gmail.com.

As an independent designer, they work in  design and art direction with clients across the fields of fashion, technology, and music. They are most known for their liminal gradients and atmospheric design sense. They’re often found working on editorial, identity, and worldbuilding design projects that span the realms of printed material and digital epicenters.

Select Clients & Collaborators:
    California State University, Long Beach
    Fundacion Vida (Kali Uchis)
    University of Kansas
    Sundae School
    PACSUN
    Chunks
    NPR

Roho is currently working as a Junior Graphic Designer @ Ralph.

For freelance commissions and inquiries, please reach out via email ~ (’~` ) ~

@roho.ai
roho.unico@gmail.com

Chunks

Creative Direction
Federico Yniguez
Devin Dailey
Torres

Art Direction
Federico Yniguez

Design
Federico Yniguez
Disciplines
Apparel Design
Branding
Drawing
Typography

✹ Golgi Body is an amorphous, bulbous, and malleable clothing brand heavily influenced by Y2K, ‘90s, and 2000s aesthetics. Heavily reminiscent of the Gen-X corporation aesthetic, Golgi Body’s collection and attitude are centered on community, diversity, fashion, and the future role of technology in each of those spaces.


As a student at CSULB, I was tasked with developing a tangible product using the letterforms of three distinct typefaces. Each typeface had to be from a different categorization (sans serif, serif, display, mono, etc) and they had to work in unison to create a cohesive body of work. This led to the creation of Golgi Body, or how I refer to now, Golgi Apparatus.

Below is some process imagery and sketches from the original project.

🧫 Original Golgi Body Moodboard

        

Chunks


Creative Direction
Federico Yniguez
Devin Dailey
Torres

Art Direction
Federico Yniguez

Design
Federico Yniguez


Disciplines
Apparel Design
Branding
Drawing
Typography

✹ Golgi Body is an amorphous, bulbous, and malleable clothing brand heavily influenced by Y2K, ‘90s, and 2000s aesthetics. Heavily reminiscent of the Gen-X corporation aesthetic, Golgi Body’s collection and attitude are centered on community, diversity, fashion, and the future role of technology in each of those spaces.


As a student at CSULB, I was tasked with developing a tangible product using the letterforms of three distinct typefaces. Each typeface had to be from a different categorization (sans serif, serif, display, mono, etc) and they had to work in unison to create a cohesive body of work. This led to the creation of Golgi Body, or how I refer to now, Golgi Apparatus.

Below is some process imagery and sketches from the original project.

🧫 Original Golgi Body Moodboard